The Tradition of Fall Releases [Editorial]

editorials
Oct
9
2011

When you’ve been a video game fan for quite a while now, you’d notice that a lot of the best new games are released during October and November of that year. There are a lot of well-made games for various platforms coming out during this time, just in time when retailers start making themselves really busy in anticipation of an increase in sales. Some people may not get why this particular season is touted as the most important period in the calendar for the video game industry, so it may take some explaining to comprehend it in full.

There is much logic to fall releases, ranging from financial justifications to furthering creative causes. One of the most obvious reasons is that it’s near the Holidays, which is a sensible time for customers to buy video games. Since winter is coming at this point, indoor activity becomes more focused, so video games definitely come into mind more at this time of the year than any other. This phenomenon isn’t limited to video games, but also encompasses other things as well. It’s basically a time when shopping sprees and sale madness become commonplace across America and even in other parts of the world.

The most significant reason for releasing titles in the fall around North America is Black Friday, the day following Thanksgiving Day in the United States. It’s known as the biggest shopping day in that country, where retailers open at 4 in the morning and go nuts until closing time or when stocks run out. Some say that it’s a recent phenomenon, while other say that it begun back in the 60′s. Either way, it’s a fact that selling your goods at this particular time should bring about big profits for both publishers and retailers.

It’s during the fall when some of the best and most well-known games throughout video game history were released. In recent years, we have titles like the newer Call of Duty games, as well as the Bethesda-made Fallout games, a lot of annual sports titles, and many others. Most fourth quarter releases tend to bring about great fanfare and marketing that usually equate to big sales figures. There are about nine whole months in that year to promote the hell out of a game, which includes releasing video trailers, magazine ads, and various other promotional tactics to look relevant. Come release time, that game has to compete with other titles from other developers and publishers from various genres.

Due to this longtime trend, we’re still getting awesome new games at this time of the year. We now have highly anticipated titles such as The Elder Scrolls V: Skyrim, Call of Duty: Modern Warfare 3, and Batman: Arkham City being released at this specific time of the year. Earlier fall releases such as Rage may not get as much sales by November, but it’ll still be under consideration. Publishers still have to take competitors into consideration, so they may not be able to hit that sweet spot of a November release, but it’s still good enough to release on October due to press.

For customers, we’re spoiled for choice and video game magazines and websites such as this one work overtime to accommodate all the hot new titles during this particular time of the year. It’s a good thing overall as it takes the video game industry further every year in a lot of ways. As long as the money is being circulated through video games, we get to enjoy more new titles that feature new ideas and better technology. It motivates developers to do better each time and helps publishers better understand their customers. This tradition of fall releases is one of rightful fanfare.

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