Magic Pengel: The Quest for Color is a innovative 3D adventure game that offers a revolutionary graphics tool allowing players the ability to draw and animate their own cast of characters.

These characters are interactive within the game and become integral parts of the player's success in completing the adventure.

The player takes on the role of a "Doodler" who befriends two children, Zoe and her brother Taro, who are searching for their father. As a Doodler, the player is granted the ability to draw characters (called Doodles) in a sketchbook that stores them until they are needed in arena matches. Along the way, the player collects new parts and colors for the sketchbook that enables him to draw larger, more complex Doodles. The arena matches are friendly, where the townspeople welcome most opportunities to try their luck against all comers. Winners of the matches are awarded with new colors and/or parts to add to their existing characters or to create brand new Doodles.