"Playboy: The Mansion" allows players to virtually seize the reins from Playboy magazine's publishing visionary, Hugh Hefner. By hosting celebrity-packed parties and recruiting the most beautiful women in the world, players can build Playboy into a world-renowned cultural icon, while living the free-spirited Playboy lifestyle. They even will be able to direct their own flirtatious photo shoots and unlock decades of pictorials, videos and magazine covers straight from the Playboy vault.