NBA LIVE 365 takes the statistical data of Dynamic DNA and brings it to life. NBA LIVE 09 is now constantly evolving and authentically reflects what you see on the court in your virtual experience. Just like the real NBA game, players get injured, free agents sign late, great players go cold and no-names breakthrough. If you’re a sports fan, this is a dream come true – NBA LIVE 09 is made fresh daily all season long.

Dynamic DNA—The brain behind the game is powered by the premier analytics provider using NBA data for over 20 NBA teams, which evaluates Player DNA that breaks down how a player scores, Team DNA that rates how the players on the floor play as a unit and Tendencies that refer to the percentage a player drives left, right or shoots from each spot on the floor.